Privacy

Museumkids Privacy

Do you use the Museumkids app and want to read the Museumkids privacy statement? You can find it here.

Who We Are

Strengthening the public interest in museums is the goal of the Museum Association, the sector organization representing over 500 museums in the Netherlands. The association publishes the Museum Pass, which is operated by the Museum Pass Foundation. For this purpose, the Museum Pass Foundation processes personal data.

The Museum Association and the Museum Pass Foundation aim to engage as many people as possible with museum collections on history, visual arts, natural history, economics, science, technology, and ethnography. Each collection reveals a part of our shared cultural heritage—it opens up your world!

On our website, we highlight museum collections from Dutch museums. In doing so, we process personal data. In this privacy statement, you can read what personal data is and how we process it. Naturally, we comply with Dutch regulations on data processing and privacy. For more information about these regulations, see the website of the Dutch Data Protection Authority.

What Is Personal Data?

Personal data refers to any information that identifies you, such as your name, address, or appearance. Examples include your name, address, phone number, email address, profile picture, and Museum Pass number.

Who Is Responsible for Processing Your Personal Data?

Museum Pass Foundation, legally registered at Piet Heinkade 181F, 1000 CZ Amsterdam, is responsible for processing the personal data of Museum Pass holders and also of individuals who do not have a Museum Pass but, for example, have subscribed to our newsletter.

Visiting www.museum.nl

On www.museum.nl, you can find information about museums and events to help plan your museum visit or other activities. You can search by theme, find activities for your whole family, save favorite museums, and share information with others. The website is managed by the Museum Association.

For general use of museum.nl, we do not require personal data unless you sign up for the newsletter (see newsletters) or email us with a question or comment. We will only use your data as needed to respond to your inquiry, maintain contact, or fulfill the purpose for which you provided your personal data.

To optimize the website and its use, we use cookies—small data files stored on your device (computer, laptop, tablet, or smartphone) when you visit our website. Read more in our cookie policy.

Museum Pass

With a Museum Pass, you have access to the permanent collections of over 500 museums in the Netherlands and enjoy various discounts and offers. You can purchase a Museum Pass via our website and the Museum Pass app (iOS from version 16, Android from version 10) or buy a temporary Museum Pass at a museum and register it online. If you already have a Museum Pass, you can renew it and update your details via My Museum Pass. You can also convert your physical Museum Pass into a digital Museum Pass via the Museum Pass app.

When purchasing a Museum Pass, you must agree to the Museum Pass Terms of Use. Purchasing, registering, renewing, or modifying your Museum Pass takes place in a secure environment where your personal data is processed. Below, we explain how we handle this.

What Personal Data Do We Process and Why?

We collect, receive, and allow you to add the following personal data:

• First and last name, email address, home address, phone number, Museum Pass number, and possibly a business name: Used to register your Museum Pass account, deliver your physical Museum Pass, create a digital Museum Pass in the app, enable business invoicing, and contact you regarding your order or renewal reminders. You can update your details via My Museum Pass or contact customer service.
• Date of birth: Used to determine your eligibility for different Museum Pass types and verify ownership. If you add children’s digital Museum Passes to your app, we check their birthdate to confirm eligibility.
• Bank account number (IBAN): If you make a payment via our website, we automatically receive your payment details.
• Profile picture: The Museum Pass is personal. Your profile picture makes it even more personalized and allows museum staff to verify ownership. When purchasing or registering a Museum Pass, a profile picture is mandatory. Our system only checks if the image meets technical requirements—no facial recognition or identification is performed.
• Preferences: You can choose whether to receive our digital newsletter, Museum Tips, featuring exhibitions, activities, and Museum Pass-related products. The newsletter is personalized based on your preferences. You can sign up on our website. For more information, see "Newsletter."
• Visits: If you create a My Museum Pass account, we register the museums where your Museum Pass is scanned for validation. This ensures museums receive appropriate compensation based on their ticket prices.

On What Legal Grounds Do We Process Your Data?

The Museum Pass Foundation processes your personal data based on legal grounds, including:

• Contractual necessity: We need your data to process your Museum Pass purchase, registration, renewal, and special offers or event participation. Legitimate interest: We collect your name, address, and email to verify identity, send service notifications, allow business invoicing, and facilitate switching between physical and digital Museum Passes. We also analyze data to improve our services.
• Marketing interest: We create user profiles to personalize newsletters, website offers, and third-party promotions by combining data from My Museum Pass, website browsing, email interactions, favorites, bookings, and requests. We do not process sensitive data like location. You can object to this profiling (see "Objection").
• Consent: We send newsletters only if you explicitly opt-in (see "Newsletter"). You also control tracking cookie preferences and personalized advertising (see our cookie policy). Anonymized research: Some data is used for research on museum visits without personal identifiers.

Newsletter

Our Museum Tips newsletter provides museum-related content and offers. We tailor it to your interests based on your profile. If you subscribe, we use your name, email address, and optionally, your Museum Pass number. You can unsubscribe at any time via the link at the bottom of each newsletter.

How Long Do We Retain Your Personal Data?

We store your data as long as you are a Museum Pass holder or newsletter subscriber. If your Museum Pass expires and you do not renew it, or if you unsubscribe from the newsletter, we delete your data within 1.5 years. Some financial records must be retained for 7 years due to tax laws.

With Whom Do We Share Your Data?

We do not share your personal data with third parties without your consent, except where legally required. Exceptions include:

• Processors: Some partners help us process data (e.g., IT services). We have agreements specifying their processing scope. Museum Association: We share data with the Museum Association for the same purposes as the Museum Pass Foundation. Statistical data is shared anonymously.
• Third-party advertising: If you consent, we may share browsing data (not personal data) for personalized advertising.

How Do We Protect Your Data?

We take appropriate security measures to protect your personal data, ensuring only authorized personnel have access and that data security is regularly reviewed. Data in My Museum Pass is only accessible to you. Museum staff cannot view your Museum Pass data. Security audits occur at least every two years or sooner if necessary.

Your Rights

You have the right to:

• Access your personal data
• Transfer your data to another service
• Modify your personal data
• Withdraw consent (where applicable)
• Request data deletion (subject to legal exceptions)
• Restrict processing
• You can update your details via My Museum Pass. If you need assistance, contact our customer service.

Objection and Complaints

You can object to data processing via cookie settings, My Museum Pass, or by requesting a form from our customer service. For complaints, contact us via email or post. If unresolved, you can escalate to our Data Protection Officer, Els Doornhein (edoornhein@devos.nl), or the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Third-Party Websites

This privacy statement applies only to our website and the Museum Pass app, not external websites or platforms. Always review their privacy policies.

Changes

We update this privacy statement periodically. Check it regularly for the latest version.

Suggestions

We welcome your feedback: Museum Pass Foundation, PO Box 5020, 2900 EA Capelle aan den IJssel, or via our contact page.

Last updated: January 22, 2025.