Our Cookie Policy describes which cookies we use and how you can manage them.

Bezoekers in een tentoonstellingszaal, van bovenaf gefotografeerd

Which cookies do we use?

This website uses cookies. Cookies are small text files that are stored on a user’s computer or device when visiting a website.

They are designed to support the operations of a website, remember settings and preferences and analyze website usage. Cookies are also used to personalize website (and newsletter) content and offers.

Analytical cookies

These cookies are used to analyze website usage. They analyze data such as number of visitors, the duration of their visit, the most visited pages and those on which visitors stay the longest. These cookies are also used to detect and resolve technical issues. The aim is to continuously improve the user experience on the website.

We also use Google Analytics, a web behavior tracking tool, to analyze usage of our website. It records web statistics, used to modify the website and the services we provide. Google Analytics data cannot be traced to individual visitors.

No approval is required for these analytical cookies or for the use of Google Analytics.

Functionality cookies

Functionality cookies optimize website usage, for example by storing preferences, offering specific functionalities, remembering data so you do not have to enter it every time and detecting abuse of the website.

No approval is required for these cookies either.

Marketing cookies

These are also known as “tracking cookies”. These cookies are used to monitor your browsing habits, to tailor website content to your interests, and to provide personalized offers on our and third-party websites. This is used, for example, to combine the country, language and product previously searched for, to display relevant advertising on third-party websites. These are mainly advertisements via Google Display Network (GDN). Google Analytics-anonymized statistics can also be used for this purpose.

If you would like to know more about what Google does with retained data, see the Google Privacy statement. It is amended regularly. We have allowed Google to use the stored data for other Google services or to share them with third parties. These marketing cookies are only used if you give your consent.

Third-party cookies

We use the Facebook pixel alongside the marketing cookies mentioned above. The Facebook pixel is a snippet of software code that is installed on our website and is linked to the Facebook advertising account. It enables us to determine which website pages you have visited. We can remind you of these pages when you are logged into your Facebook account.

Our website includes links to third-party websites (such as museums) and to social media platforms. If you click on these links, you leave the environment and our cookie policy no longer applies.

We only use the Facebook pixel if you have provided your consent.

Changing and managing cookies

A cookie notice is displayed when you visit this website for the first time. If you do not want to activate marketing cookies, you can opt out. The cookie notice is not displayed again once you have indicated your preferences. You can change your cookie settings here.

Cookies can also be managed in your browser. How to manage cookies varies according to browser and device. If you set your browser to reject all cookies, (some parts of) the website may not be fully functional.

Link to Privacy Policy

Cookies involve the processing of personal data. Read how we process your personal data in our Privacy Notice.


This cookie policy applies to the website and the online services of the Netherlands Museums Association and the Netherlands Museum Pass Foundation, both located at Rapenburgstraat 123, 1011 VL Amsterdam, Netherlands. Ultimate responsibility for the Privacy and Cookie Policy lies with the Netherlands Museum Pass Foundation.

Any questions?

Please contact us if you have any questions on our Cookie Policy. Contact our Customer Services or our data protection officer, Ms. E. Doornhein (