Eyecatchers
Until 23 October from 11:00 to 17:00
Exhibition
Tussen 1910 en 1965 liet Philips vele bijzondere reclameontwerpen maken door bekende kunstenaars en ontwerpers. Het waren de hoogtijdagen van de grafische kunst in de reclame. Eyecatchers laat het originele drukwerk zien en toont ook enkele voorstudies.
Reclame
Philips had het belang van reclame al vroeg in de gaten. Rond 1910 verschijnen de eerste opvallende reclameposters. Kunstenaars en ontwerpers krijgen opdrachten met veel vrijheid en ruimte voor eigen inbreng, wat een grote variatie aan werken oplevert. Onder leiding van Louis Kalff, de eerste designdirecteur van Philips, komt meer harmonie in de reclame-uitingen van Philips, zoals de gestandaardiseerde typografie van de bedrijfsnaam. Met de komst van de radio in de jaren 20 en de toenemende welvaart in de naoorlogse periode neemt grafische reclamekunst een hoge vlucht. Vanaf de jaren 60 maken getekende en geschilderde illustraties echter steeds meer plaats voor fotografie.
Originele ontwerpen
Eyecatchers laat de originele posters, brochures, boekenleggers en meer zien. De expositie nodigt je uit naar bijzondere details te kijken en geeft daarbij uitgebreide achtergrondinformatie. Je ziet ook enkele oorspronkelijke ontwerpen in plakkaatverf, naast het uiteindelijke drukwerk.
Visitor information
Access
Included in the museum ticket.
Netherlands Museum Pass valid
Date
Until 23 October from 11:00 to 17:00
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Location
Philips Museum
Emmasingel 31
5611 AZ Eindhoven
Plan route
Plan route
Overview of opening hours
5611 AZ Eindhoven
Open today from 11:00 until 17:00
| Day | Opening hours |
|---|---|
| Fri - Sun | 11:00 - 17:00 |
| Mon | Closed |
| Tue - Wed | 11:00 - 17:00 |
See and Do in Philips Museum
Discover more
Purchase a Netherlands Museum Pass or a ticket to a museum
Netherlands Museum Pass
Purchase the Netherlands Museum Pass to visit more than 400 museums in the Netherlands for one year.
| Type of Museum Pass | Price |
|---|---|
| Adult Pass | € 64,90 |
| Young Person Pass | € 32,45 |
| Kids Pass | € 32,45 |
Ticket prices Eyecatchers
With Netherlands Museum Pass |
free of charge |
Standard tickets Philips Museum
| Group tickets | Price |
|---|---|
| 0 t/m 5 jaar | free of charge |
| 6 t/m 17 jaar (incl. Lampjes Speurtocht) | € 6 |
| Volwassenen (incl. audiotour) | € 11 |