Philips Museum

Eyecatchers

Until 30 October

Exhibition

Tussen 1910 en 1965 liet Philips vele bijzondere reclameontwerpen maken door bekende kunstenaars en ontwerpers. Het waren de hoogtijdagen van de grafische kunst in de reclame. Eyecatchers laat het originele drukwerk zien en toont ook enkele voorstudies.

Reclame

Philips had het belang van reclame al vroeg in de gaten. Rond 1910 verschijnen de eerste opvallende reclameposters. Kunstenaars en ontwerpers krijgen opdrachten met veel vrijheid en ruimte voor eigen inbreng, wat een grote variatie aan werken oplevert. Onder leiding van Louis Kalff, de eerste designdirecteur van Philips, komt meer harmonie in de reclame-uitingen van Philips, zoals de gestandaardiseerde typografie van de bedrijfsnaam. Met de komst van de radio in de jaren 20 en de toenemende welvaart in de naoorlogse periode neemt grafische reclamekunst een hoge vlucht. Vanaf de jaren 60 maken getekende en geschilderde illustraties echter steeds meer plaats voor fotografie.

Originele ontwerpen

Eyecatchers laat de originele posters, brochures, boekenleggers en meer zien. De expositie nodigt je uit naar bijzondere details te kijken en geeft daarbij uitgebreide achtergrondinformatie. Je ziet ook enkele oorspronkelijke ontwerpen in plakkaatverf, naast het uiteindelijke drukwerk.

Visitor information

Access

Included in the museum ticket.

Netherlands Museum Pass valid

Date

Until 30 October

June 2022
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Location

Philips Museum

Emmasingel 31
5611 AZ Eindhoven
Plan route Plan route

+31 40 - 23 59 030

Closed today

Opening hours next week
Day Opening hours
Tue - Sun 11:00 - 17:00
Overview of opening hours

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